Our Approach

Our Approach & Services

There is no one size fits all (thank goodness.)

So we start by uncovering your challenges, values, and ultimate vision, and make a plan from there. See services below for what that could look like.

AI innovation services

AI strategy & vision

Align AI with your brand’s values, mission, and purpose.

Ethical AI workflows

Automate operations, communications, and content without compromising your principles.

Values-driven procurement and decisions

Filter partners, suppliers, and choices through your “North Star” framework.

Personalized experiences

Use AI to create traveler journeys that reflect your brand ethos.

Insight & impact

Turn data into actionable insights for more meaningful, responsible growth.

AI training & adoption

Equip your team to use AI in ways that enhance human creativity and care.

Easy AI set-up packages

We built these three practical packages to give you options to set up your systems-based AI with intention, easily. We centered on these packages because these are the areas most small operators and organizations in travel are challenged by. The audit gives you a solid idea of where you are and where you want to go, the training helps pave the path for your team so you are all moving in the same direction, and the workflow build out puts all the pieces together for an efficient and innovative systems-based use of AI to mimic across all your desired workflows. Package bundling possible.

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PACKAGE 1: AI Readiness Audit

A structured assessment that maps your business and reveals exactly where AI will deliver the fastest ROI.

Deep-dive review of current tools, workflows & pain points
AI opportunity map across ops, marketing & guest experience
Prioritised roadmap: quick wins vs strategic moves
Tool recommendations tailored to your budget & team size
Written report + 60-min debrief call

From $1,200USD
One-time; delivered in 5–7 days

PACKAGE 2: AI Team Training

Hands-on workshops that turn your team into confident AI users, built around travel & tourism specifically.

Half or full-day live workshop (in-person or virtual)
Practical prompting for itineraries, proposals & guest comms
Tool walkthroughs: ChatGPT, Claude, Canva AI, etc.
Custom prompt library for your team to keep
30-day (or so) follow-up Q&A support

From $2,400USD
Per session; up to 10 participants

PACKAGE 3: AI Workflow Buildout

We build and embed AI directly into your daily operations, for example itineraries, proposals, content and guest comms filtered and running automatically.

Custom AI workflow design for 2–3 core business processes
Prompt templates for itinerary creation & quote generation
Guest communication sequences (pre-trip, on-trip, post-trip)
Social & blog content system using your brand voice
Handover session + standard operating procedures (SOPs)

From $3,800USD
Project-based · 3–4 week delivery

Experience design and development

Program audits

Ranked review of your program mix, with recommendations to elevate quality and strategic alignment.

Experience deep dives

From idea to implementation, we create or revamp signature experiences aligned with your brand and market fit.

Program development frameworks

AI-powered systems to make improvements streamlined and always connected to your purpose.

Program development criteria

A customized framework defining “great” for your trips, rooted in your values and audience.

Program planning workshops

Energizing, collaborative sessions to plan your trip portfolio for the next season.

Experience development training

Custom training for product/operations teams to build values-aligned experiences.

Experience strategies

A clear roadmap for experience development, shaped by community voices and market potential.

Experience development implementation

Hands-on support from ideation through pilot launch, ensuring quality and viability.