APTA AI Action Lab for Smaller Travel Companies
With Jillian Dickens & Dr. Yulia Dzenkovska
An APTA-customised AI Lab built around your specific operation. We dissect real case studies, show you exactly what tools did what, and work through your own workflows with you, live.
Choose Your Program
What This Lab Is
This APTA-customised AI Lab is a series of guided working sessions built around your specific operation, where we dissect real case studies, show you exactly what tools did what, and work through your own workflows with you, live. We focus on how soulful AI adoption can enhance your mission and depth of experiences, not dampen it.
The Three Sessions
Session 1 · Orient
A grounded starting point: reframing what AI can actually do for a small travel business (leverage, not scale), a live look at the tools in action, and a prompting framework you'll use for the rest of the lab. You'll leave knowing exactly what your first AI experiment will be, and with homework to set up your foundational AI structure.
Session 2 · Apply
The working session. As a group, we take real challenges from across the business, guest communications, content and social media, operations and admin, itinerary building, and work through them live: prompt, run, critique, refine. You'll leave with at least one prompt you can use immediately.
Session 3 · Embed
Turning the lab into a plan. You'll sketch a lightweight workflow for your own business (what to automate, what to keep human, what to experiment with), share it with the group, and leave with a concrete starting point, not just inspiration.
What to Expect
3 × 90-minute sessions
Virtual, hands-on, conversational, and built for operators who are time-poor and results-focused.
Your business, main stage
We workshop as a group your actual challenges — not hypotheticals.
No tech overwhelm
This is about thinking strategically with AI, not drowning in tools.
Mission & values at the center
Using AI to enhance the positive impact and values of your business.
Practical takeaways
Templates, prompts, and workflows you can implement immediately.
Who Is This For?
Two separate programs: one for agents who sell Africa, and another for Africa-based travel companies. Both are for mission-driven travel companies who want a competitive edge without a tech team, a big budget, or 40 hours to figure it out alone.
Investment
Questions before registering? jillian@gliderfox.travel
APTA AI Action Lab for Smaller Travel Companies
$350.00Questions before registering? jillian@gliderfox.travel