Case Studies
Wild Women Expeditions
Empowering women-ownership in adventure travel, elevating experiences, ethically using AI
The challenge
Wild Women Expeditions wanted to explore how AI could enhance their experience design, operations, and decision-making, while staying true to their mission of women’s empowerment, conservation, and immersive travel. They were curious about the possibilities but cautious about preserving the human touch and creativity that have defined their 35-year legacy.
Our approach
Gliderfox partnered with WWE to combine AI innovation with soulful experience design. Key elements of our collaboration included:
| 01 | Anchoring all work in WWE’s purpose, mission, and values |
| 02 | Exploring opportunities to streamline trip planning and operational workflows |
| 03 | Testing AI-assisted methods for scenario modeling and decision-making |
| 04 | Building adaptable tools to support future planning, keeping humans at the center |
The impact
A framework for future trip and operational planning that balances efficiency with values
Tools that help the team save time on research and repetitive tasks
Confidence in exploring AI-powered solutions while preserving the human connection and creativity at the heart of their experiences
Testimonial
"Jillian and her team are breaking adventure travel industry barriers, again. Gliderfox gave us a map and compass, opened my mind, and built my confidence in how AI can evolve our offerings—without losing the human touch, care, and creativity that we have grown with in our 35 years in business."
- Jennifer Haddow, Wild Women Expeditions owner